All work
Case / Euronics
Level Up with Euronics x LEC
Euronics became League's real-world Shopkeeper across the LEC season, from broadcast to local fan hubs.
- ClientEuronics
- MarketEurope, 17+ markets
One league, every retailer. Euronics became League's real-world Shopkeeper across the LEC season, from on-air integrations to localised fan hubs and a finals booth.
01 The challenge
Most Euronics shoppers are over 35, and only 1 in 5 LEC fans knew the brand at kick-off.
02 The idea
League runs through a shop. Euronics plays the Shopkeeper: hero film per retailer, Power Picks, on-air Role Quest, and one fan hub routing every fan to their local chain.
03 What we built
Strategy
Creative
Fan hub
Broadcast integration
Retailer enablement
Your brand, in the game?
Tell us what you want 16 to 35s to feel about your brand, we'll bring the culture.
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