© since 2010

AHEAD
OF THE
GAME.

We create deep-rooted generational
relevance for brands by harnessing
the power of cultural supernovas.

FACTS MATTER MOST

CULTURAL
RELEVANCE?

89%

of consumers consider a brand’s cultural relevance a key purchase consideration.

85%

say cultural relevance makes them either more loyal and/or more likely to consider switching brands.

Source: “What you need to know about the culturally conscious consumer” – Adweek 2020

WHERE WE PLAY

Cultural
supernovas.

WHERE WE PLAY

Cultural
supernovas.

WHERE WE PLAY

Cultural
supernovas.

WHERE WE PLAY

Cultural
supernovas.

#GAMING

Gaming is the biggest entertainment industry in the world, forget about the MTV generation, make room for the gaming generation.

#ESPORTS

The global esports audience now exceeds 495 million globally, with over $114m in prize money distributed in 2020 alone.

#HIP-HOP

Hip hop is the most popular genre of 2020 with more than 86% of hip hop listeners being digital natives.

#NERD

17 of the top 25 grossing movies of all time are fantasy or sci-fi, 11 of which were released in the past five years.

We are a global full service MarCom agency that embraces and translates nerd, gaming and hip hop cultural codes to create deeply influential strategies and campaigns.

We are a team of strategic creatives and, above all else, trailblazers and experts of their crafts. We are putting this know-how to work every day to help you transform your relationship with digital natives, ultimately building your brand’s superfans. We create long lasting value for the brands that we work with and the culture that has brought us together.

THE PARTNERS

Emilien Eloy

Emilien Eloy
Founding Partner
Florent Dauvister

Florent Dauvister
Partner
Corin Cole

Corin Cole
Partner
David Theijs

David Theijs
Partner & Art Director
Julien Pardons

Julien Pardons
Partner & Tech Director
Faycal Nakach

Fay Nakach
Partner

OUR SERVICES

Aged in our finest barrels, ready to serve.

OUR CLIENTS

We’re only
as good as
the brands
we work with.

wanna work with us?
Playstation white logo
HyperX white logo
Dell white logo
Mediacom white logo
Adidas white logo
Razer white logo
Paradox white logo
Space white logo
Tobii white logo
Starcom white logo
Engie white logo
Paco Rabanne white logo

Join
the squad.

As part of our mission to help global brands craft groundbreaking strategies to engage with digital natives, we are always on the lookout for new squadmates to join our lobby.

WORK
with us.

Have an exciting challenge
that might be right up our alley?
Give us a shout and we will make you a believer.