All work
Case / ALDI Belgium
ALDI Emojis in-game
ALDI's collectible emojis became a playable mini-game inside Wordscapes, Hay Day and Train Station 2.
- ClientALDI Belgium
- MarketBelgium
- WithWavemaker
ALDI's collectible emojis became a playable match-3 mini-game inside Wordscapes, Hay Day and Train Station 2. Families played instead of skipping.
01 The challenge
Carry a beloved in-store collectible into digital culture without interrupting play.
02 The idea
Through Playfwd, a branded match-3 mini-game appears in natural pauses of top mobile titles, ending on a dynamic end card that drives players to ALDI.
03 What we built
Playfwd in-game ad unit
Mobile game integration
Match-3 mini-game
Your brand, in the game?
Tell us what you want 16 to 35s to feel about your brand, we'll bring the culture.
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