Case / ALDI Belgium
ALDI Emojis in-game
ALDI's collectible emojis became a playable mini-game inside Wordscapes, Hay Day and Train Station 2.
- ClientALDI Belgium
- MarketBelgium
- WithWavemaker
ALDI's collectible emojis became a playable match-3 mini-game inside Wordscapes, Hay Day and Train Station 2. Families played instead of skipping.
01 The challenge
Carry a beloved in-store collectible into digital culture without interrupting play.
02 The idea
Through Playfwd, a branded match-3 mini-game appears in natural pauses of top mobile titles, ending on a dynamic end card that drives players to ALDI.
03 What we built
Playfwd in-game ad unit
Mobile game integration
Match-3 mini-game
Brief us
Your brand, in the game?
Ten seconds: one line and your email, and it goes straight to our sales team. Rather write it yourself? hello@spacefwd.com
Brief in.
It is with our sales team now. We'll bring the culture.
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