Case / adidas
#EnterOzworld
Sneakerheads built Ozworld avatars, fought for votes, and the winners took over 175 Belgian screens.
- Clientadidas
- MarketBelgium
- WithEssenceMediacom (Mediacom)
Sneakerheads built adidas Ozworld avatars, battled for votes, and the winners went live on 175 Belgian digital screens as King of the Streets.
01 The challenge
Launch a rebranded Ozworld to tech-savvy 15 to 35 sneakerheads and bridge physical and digital.
02 The idea
An avatar builder with 8 billion combinations, one-click social voting, and an automated render farm pushing top avatars to DOOH in every language and format.
03 What we built
Avatar creator website
Dynamic DOOH
Gamified competition
Social sharing
Brief us
Your brand, in the game?
Ten seconds: one line and your email, and it goes straight to our sales team. Rather write it yourself? hello@spacefwd.com
Brief in.
It is with our sales team now. We'll bring the culture.
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