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Case / DEWALT
DEWALT Building Challenge
Mexico's gamers rebuilt the Palacio de Bellas Artes in Minecraft with five virtual DEWALT tools.
- ClientDEWALT
- MarketMexico
Mexico's gamers rebuilt the Palacio de Bellas Artes on a custom Minecraft server, using five virtual DEWALT tools, with Bobicraft, Nuvia and Soypan leading the build.
01 The challenge
Make a professional tool brand relevant to young Mexican gamers without a hard sell.
02 The idea
The palace took 30 years to build. We gave Mexico three weeks: five DEWALT tool mini-games, a palace challenge judged by creators and experts, and a full gamer room for the winner.
03 What we built
Custom Minecraft server
Creator programme
Community competition
PR
Your brand, in the game?
Tell us what you want 16 to 35s to feel about your brand, we'll bring the culture.
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