Case / DEWALT
DEWALT Building Challenge
Mexico's gamers rebuilt the Palacio de Bellas Artes in Minecraft with five virtual DEWALT tools.
- ClientDEWALT
- MarketMexico
Mexico's gamers rebuilt the Palacio de Bellas Artes on a custom Minecraft server, using five virtual DEWALT tools, with Bobicraft, Nuvia and Soypan leading the build.
01 The challenge
Make a professional tool brand relevant to young Mexican gamers without a hard sell.
02 The idea
The palace took 30 years to build. We gave Mexico three weeks: five DEWALT tool mini-games, a palace challenge judged by creators and experts, and a full gamer room for the winner.
03 What we built
Custom Minecraft server
Creator programme
Community competition
PR
Brief us
Your brand, in the game?
Ten seconds: one line and your email, and it goes straight to our sales team. Rather write it yourself? hello@spacefwd.com
Brief in.
It is with our sales team now. We'll bring the culture.
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