# Pringles Stay In The Game, a Spacefwd case study
URL: https://spacefwd.com/work/pringles/
Client: Pringles
Market: Europe

Five game-bending challenges in a year, from WoW dragon races to a custom Fortnite map, each led by a Game Master and closed with a live studio show.

Challenge: Keep Pringles in gaming conversations all year across European communities, not just one launch window.

Idea: Keep games fresh: every quarter a Game Master challenges other creators on an underrated mode or new rule, ending in a branded studio show and a community prize challenge.

What we built: Creator programme; Studio shows; Custom Fortnite map; Discord community

Results:
- 119.4K hours watched, +44.7% vs target
- 4.67M social impressions
- 88.8K social engagements
- 50+ gaming creators