# Level Up with Euronics x LEC, a Spacefwd case study
URL: https://spacefwd.com/work/euronics/
Client: Euronics
Market: Europe, 17+ markets

One league, every retailer. Euronics became League's real-world Shopkeeper across the LEC season, from on-air integrations to localised fan hubs and a finals booth.

Challenge: Most Euronics shoppers are over 35, and only 1 in 5 LEC fans knew the brand at kick-off.

Idea: League runs through a shop. Euronics plays the Shopkeeper: hero film per retailer, Power Picks, on-air Role Quest, and one fan hub routing every fan to their local chain.

What we built: Strategy; Creative; Fan hub; Broadcast integration; Retailer enablement

Results:
- 96% quest participation on the fan hub
- 26% recall Role Quest, top integration
- 33% more favourable among aware fans
- +22% fan hub users split on split