# DEWALT Building Challenge, a Spacefwd case study
URL: https://spacefwd.com/work/dewalt/
Client: DEWALT
Market: Mexico

Mexico's gamers rebuilt the Palacio de Bellas Artes on a custom Minecraft server, using five virtual DEWALT tools, with Bobicraft, Nuvia and Soypan leading the build.

Challenge: Make a professional tool brand relevant to young Mexican gamers without a hard sell.

Idea: The palace took 30 years to build. We gave Mexico three weeks: five DEWALT tool mini-games, a palace challenge judged by creators and experts, and a full gamer room for the winner.

What we built: Custom Minecraft server; Creator programme; Community competition; PR

Results:
- 8M+ media impressions
- 1.7M reach on DEWALT channels
- 500K+ creator TikTok views
- 12.4% influencer engagement rate