# ALDI Emojis in-game, a Spacefwd case study
URL: https://spacefwd.com/work/aldi/
Client: ALDI Belgium
Partner: Wavemaker
Market: Belgium

ALDI's collectible emojis became a playable match-3 mini-game inside Wordscapes, Hay Day and Train Station 2. Families played instead of skipping.

Challenge: Carry a beloved in-store collectible into digital culture without interrupting play.

Idea: Through Playfwd, a branded match-3 mini-game appears in natural pauses of top mobile titles, ending on a dynamic end card that drives players to ALDI.

What we built: Playfwd in-game ad unit; Mobile game integration; Match-3 mini-game

Results:
- 919K unique Belgian gamers reached
- 98% video completion rate
- 87.6% end-card engagement, 3x benchmark
- 13,852 click-throughs to ALDI