# adidas #EnterOzworld, a Spacefwd case study
URL: https://spacefwd.com/work/adidas-ozworld/
Client: adidas
Partner: EssenceMediacom (Mediacom)
Market: Belgium

Sneakerheads built adidas Ozworld avatars, battled for votes, and the winners went live on 175 Belgian digital screens as King of the Streets.

Challenge: Launch a rebranded Ozworld to tech-savvy 15 to 35 sneakerheads and bridge physical and digital.

Idea: An avatar builder with 8 billion combinations, one-click social voting, and an automated render farm pushing top avatars to DOOH in every language and format.

What we built: Avatar creator website; Dynamic DOOH; Gamified competition; Social sharing

Results:
- 3.6M DOOH contacts
- 175 Belgian screens, updated live
- 6.8% visit to avatar conversion
- 50K+ avatar votes